Customer feedback analysis agent for marketing agencies

Problem

Assessing how customers perceive a given product or campaign required manually reviewing large volumes of feedback scattered across surveys and social media — which was time-consuming and made it hard to draw consistent conclusions.

Solution

We built an agent that first asks about the scope of the analysis (which brands, products, and time period to cover), then independently analyzes the collected customer feedback and generates a report. The report presents the most frequently recurring opinions, highlights what customers rate well and poorly, and assesses whether the product’s reception aligns with the campaign’s intended goal. The agent was implemented in LangGraph.